We make business introductions the way they used to be made.
Each one researched before it’s written. Both sides vetted. Signed by the person who made the match. No batches. No templates. No lists.
If you received an introduction from us, this page is here to confirm what it claimed.
Most cold outreach reads as if it could have gone to anyone. Ours doesn’t, because it didn’t. Each introduction comes from a specific person who looked at your business - read what you write, watched what you build, decided the match was worth your time - and signed the email by name. This page is here in case you want to verify that.
The process
How an introduction is made.
- 01
We read.
We follow a small number of businesses that could benefit from someone we already represent. We read what you publish, watch what you ship, and pay attention to where you are in your work. We do not buy lists.
- 02
We match.
When we see a fit, we match it deliberately - the specific person on our side whose work answers the situation on yours. If we don’t see the fit, we don’t make the introduction. Most weeks we send fewer than we could.
- 03
We write.
Each introduction is written individually, signed by the person who made the match, and sent in plain text. No templates. No tracked links. No batched sends. The email reads like a letter because it is one.
- 04
You decide.
The introduction explains the fit and offers the next step. If the timing is right, you reply. If it isn’t, you don’t. We send one short follow-up to confirm the email landed and never another.
The standard
What we don’t do.
- We don’t buy or scrape lists.
- We don’t send the same email to two people.
- We don’t track who opened what.
- We don’t send “just bumping this” follow-ups.
- We don’t make introductions we haven’t vetted on both sides.
- We don’t write in ten minutes what should take an hour.
- We don’t send introductions because the calendar said it was Tuesday.
Two sides
Two sides of the same introduction.
If you received an introduction from us
There is no obligation, no list you’re now on, and no follow-up sequence waiting to fire. If the match makes sense, reply to the email. If it doesn’t, you don’t owe a response.
If you’d like us to introduce you
We work with a small number of service providers whose work we know directly. If your work fits that standard and you’d like to be introduced to the businesses we read about, the next step is a short conversation.
Who runs Birch
Who runs Birch
Birch is run by Joe Parker. Every introduction is read, written, and signed by a person - most often me. The booking link goes to my calendar. If you reply to an introduction email, you reply to the person who wrote it.
- Joe
Some answers
Frequently wondered.
- Is this a paid lead-gen scheme?
- There’s no fee for receiving an introduction. We’re paid by the service provider on the other side, and only when an introduction leads to a working relationship. That’s also why we’re careful - if we send an introduction that doesn’t fit, it costs us, not you.
- How do you actually vet?
- We work with a small number of service providers we know directly - most often through prior collaboration or a year-plus of close observation. We don’t represent anyone whose work we haven’t seen up close.
- Why did I receive an introduction from you?
- Because we were paying attention to your business and noticed a specific match. The introduction email itself names what we noticed and why we thought you should meet.
- What if the timing is wrong?
- You don’t reply. We send one short follow-up to make sure the email landed cleanly, and that’s the end of it. You don’t get added to a list.
- What does it cost to be introduced through Birch as a service provider?
- That depends on the engagement and is a conversation. If you’d like to explore it, the booking link below opens 15 minutes on the office calendar.
Book a call
If you’d like to make an introduction, request one, or confirm what arrived in your inbox, fifteen minutes is enough. The button below opens the office calendar.